Archive for the ‘Sales’ Category
Thoughtful Thursdays – On #SocialSelling
It seems that a day does not go by without hearing the words social selling. Today’s thought is about employing social selling as a tool for your business. Personally, I am not a big fan of… Read More
Thoughtful Thursdays – Be mindful of the external factors that can affect sales
When you hear about external factors, you may think marketing but there are also consequences that result from the same external factors. A recent article in the Globe and Mail newspaper describes how home inspection sales are being affected by… Read More
Thoughtful Thursdays – What problem does your offering solve?
Today’s sales thought is a follow up to recent posts about prospecting titled Prospects not returning your calls? and Be a better prospector. The posts talk about providing good reasons for your prospect to call back and… Read More
Thoughtful Thursdays – Be a better listener
A recent buying experience demonstrated the importance of listening to your customer and learning from what they do not say. It reminded me of a post from several years ago that remains valid today. A few additional thoughts have been added to… Read More
Thoughtful Thursdays – The price vs value sales barrier
Yes, price is important and I do not know anyone who does not seek the highest value for the lowest price. Even when the price appears to be excessive, the buyer must perceive the value to… Read More