Archive for the ‘Value Proposition’ Category
Thoughtful Thursdays – A lower price may get your foot in the door
Today’s Thoughtful Thursdays sales topic is about not letting your foot get it stuck in the low price door. It is a common to employ a price strategy to get the to get a prospects… Read More
Thoughtful Thursdays – Speaking of sliced bread
“It’s the best thing since sliced bread.” We have all heard the phrase and many have probably used it. Otto Frederick Rohwedder invented the bread slicing machine and packaging machine around 1912 and introduced it… Read More
Thoughtful Thursdays – On communicating value
Sales training and experience constantly remind us of the importance of quantifying value to our customers and prospects. I reinforce this behaviour to my customers on a regular basis. Today’s thought is about what makes up that… Read More
Thoughtful Thursdays – More on value
The question on every prospects mind and one that is often not answered in full, leading to a lost opportunity or a lengthened sales cycle. What comes to mind is “value proposition”. This is the… Read More
Thoughtful Thursdays – A way to offer value
With winter season on the doorstep it was time to take my car in for its annual rust preventative spray.I have been going to the same location, which is close to one of my customers, for several years…. Read More