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Thoughtful Thursdays – A way to offer value

With winter season on the doorstep it was time to take my car in for its annual rust preventative spray.I have been going to the same location, which is close to one of my customers, for several years. They send me notices each year to remind me that it is time to make and appointment and offer a discount at the same time. I am happy with the service and believe the benefit of having my car treated is well worth money spent. This is a real life example of value.

My mom recently moved closer to us and I am helping her with her car maintenance. I thought it would be a good idea to have hers treated with the rust preventative as well. I chose to go to a location closer to home. The price was competitive and the convenience factor spoke for itself.While I was waiting for the work to be completed I had a good conversation with the co-owner of the business and it came up that I had another vehicle, also treated with the same products, but at another location

The next words I heard were a great demonstration of a value proposition. “We do things a bit differently, we offer a no charge touch up in six months time.”

The word “different” combined with “no charge” practically guaranteed I would seriously consider moving all my business to them.

Make a habit of reminding your customers and telling your prospects about why they should consider doing business with you by articulating your value proposition.

Good selling.
Richard


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