Archive for the ‘Marketing’ Category
Jan 28, 2011
Social Media – Can the average small business monetize it?
Social media is a great way to build awareness and a following of people. The challenge continues to be converting the followers into paying customers. Monetizing the success of prospect generation is a sales function and must… Read More
Nov 30, 2010
Is it a sales or marketing issue?
The line between marketing and sales can be easily blurred in a small or micro business. In organizations where there are marketing and sales departments, the lines are clearly defined and in some cases are not to be crossed…. Read More