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Thoughtful Thursdays – Don’t get caught between think and know

A subject that come up regularly in meetings with my clients “I think” versus “I know”. Todays thought is about how to avoid being caught between the think and know.

It is okay to think and better to know, but it is not good to think you know.

In the interest of appearing to be knowledgeable to your customer or prospect there can be a temptation to put yourself in the awkward position of thinking you know.  Be one or the other and you will not get caught between. If you do not know, be up front and say so. The consequences of being caught between just is not worth the risk.

Having said that, if there are things you are expected to know, shame on you if you do not. Do the research and become knowledgeable.

Good selling,

Richard

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January 16, 2014 | Business Management Sales Sales Tips Selling Skills Thoughtful Thursdays | 0 Comments

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