Thoughtful Thursdays – Likeability and sales
I am not sure when the word likeabilty first came to be used, but I suspect it may have been created by a marketing person, much like the word dependability. It puts a word to the property or properties that contribute to how likable something is. Some use it as a comparitive measurement and will put a scale or factor to it. For example: How likeable is that store on a scale of one to ten.
Today’s sales thought is about likeability as it pertains to a sales person.
Most people are aware of the properties that make a person likable. You have only to look at your closest friends and ask yourself what qualities they demonstrate that make them likeable. The more of these qualities one has, the stronger the likeability factor.
- Integrity
- Empathy
- Respect
- Conscientiousness
- Resiliency
- Resourcefulness
Your customers also appreciate and value these qualities. Combined with products and services that also have high likeability and you will be a formidable sales professional.
Price and value are absolutely important considerations, but when there is little to choose from when comparing potemtial suppliers be mindful of your likeabilty factor. It may be the difference maker.
People buy from people they like.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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