Thoughtful Thursdays – Be mindful of, but do now dwell on disappointments
The a few months ago a client expressed their disappointment about not being awarded a contract. We had a good discussion about the reasons why the sale might have gone to the competition and ways to mitigate the situation from repeating. In a recent meeting with the same client the conversation returned to the lost sale we discussed previously. I sensed the client was beginning to dwell on the disappointments of not getting the sale and as a consequence, not focusing on new opportunities.
It brought to mind a post from a few years ago about not dwelling on your disappointments. Here are the key points from that blog post.
As unbelievable as it may sound, not everyone is going to be your customer. If one looks numbers, it is likely you will be disappointed more often than pleased with sales effort outcomes. That is one of the facts that sales professionals face and deal with every day.
Once the disappointment of not closing the sale has worn off and you get back on your horse, take the time to step back and look at what happened and move on.
As someone said, you may lose a few battles on the way to winning the war.
Be mindful of but do not dwell on the disappointment. Instead, use your sales experience and turn the disappointment into an opportunity to improve your offering and approach.
Move forward to your next opportunity.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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