Thoughtful Thursdays – Focus to grow your sales faster
Most sales professionals have a territory they are responsible for and expected to grow year to year. Marketing campaigns furnish the tools to support prospect generation and product development brings improved and new products to market.
It is common that taking care of day to day sales activities and putting out the fires that inevitably break out takes up much of the sales professional’s week. Time for prospecting and discovering new opportunities can be scarce.
Making best use of sales time available for identifying, pursuing and closing new opportunities benefits significantly from using a focused approach.
Here are a few examples of ways to focus your sales activities.
- Target a specific industry
- Translate previous sales successes to similar potential customers
- Focus on a specific geography
A benefit beyond closing new opportunities faster is the acquisition of information specific to an industry or geography that might provide insights to new trends.
Good selling,
Richard
Have a question about sales? Contact me and I will respond.
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