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Thoughtful Thursdays – A sales process to consider – Part 6 – Sustain

Today’s sales thought, sustain, is the last in the series A Sales Process to Consider.

Repeat business and referrals begin with a successful close. They are realized through continued relationship building. You have worked hard to make the sale; how do you sustain the momentum?

There are a variety of ways to maintain and grow a business relationship. It is not very different from other kinds of relationships. Would you want to hear the same stories time and time again? How does a lack of regular communication sound?

Here are a few suggestions that might help you sustain and grow your business relationships.

Any of the above can help build a long lasting, mutually beneficial relationship and I am sure you can think of more ways.

Remember that people will buy from people they like. Treat your customers like gold because that is what they represent to your business.

Regular and consistent follow up with your customers goes a long way to sustaining and growing your business with them.

Good selling,
Richard

Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.


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