Thoughtful Thursdays – On transparency
One described as being transparent is more negative than positive. Transparent in a personal context might mean unable to hide intentions, leading to a perception of being untrustworthy.
In a business context being transparent is perceived as honest and open, which good qualities.
Let’s talk about transpareancy in the business context.
People have always expected the qualities associated with openness and honesty to be practiced. With the increased speed of communication and volume of available knowledge, the expectation is now demanded more than ever before.
If a plane is delayed and sitting on the tarmac, the passsengers want to know the reasons, what is being done about it and when they will be on there way. To most, that is a reasonable expectation, yet we hear stories about the lack of transparency in similar situations.
In my experience, it is best to make a habit of being as open and honest as possible all the time. If you know, tell them if not, tell them when you expect to know and keep them updated. Common courtesy, you would think, but not always practiced for any number of reasons.
Transparency in the business context builds trust, respect and integrity. Who would not want that as a part of their brand?
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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