Thoughtful Thursdays – On creating and delivering value
A successful value proposition will get your prospects attention and open the door to c conversation that might end up in a sale.
Today’s sales thought is about creating and delivering value on a longer term basis.
In my experience, true value to your customer is delivered over a period of time. It increases and is a key ingredient in the recipe to create a long term supplier/customer relationship.
It becomes a part of your personal brand.
The value you bring will be talked about by your customer when they are asked what they think of when they hear your name, or what they associate with your name.
Your customer also delivers value to you and that should never be forgotten.
The value I speak of goes far beyond the price of your products and services and it is measured in may ways, including:
- How you respond when something goes wrong
- How you present yourself on a daily basis
- How quickly you respond
- How you help your customer’s business
- How you listen
- How you offer advice and present options
Creating and delivering value is a long term commitment to your customer.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
Comments are closed.