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Thoughtful Thursdays – Closing the online sale

With so many options to make purchases online for the same products, it is a challenge to close sales. Site traffic can be good and visitors may begin the purchasing process by adding items to a shopping cart, but the final step of completing the sale is often elusive.

Today’s Thoughtful Thursdays sales thought is about closing the online sale.

You can track visitor patterns using website analytics that are readily available. It is discouraging to see the sales process begin with additions to a shopping cart, only to have them abandoned.

Here are some suggestions that may improve your online close rate. It involves making the prospect’s experience enjoyable.

When you are not there to answer questions or address objections, it is even more important to have the answers available and reinforce value each step of the purchase. Simplify your buying process as much as possible and have people you know test it out and provide constructive feedback.

Trust will build over time with each successful transaction.

Good selling,

Have a question about sales? Contact Sakanashi and Associates Inc. and I will be happy to respond.

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