Thoughtful Thursdays – Finding the elusive prospect
There may be few things more worrisome to a new business owner than a fear of not being able identify enough prospects to support their sales expectations.
Today’s Thoughtful Thursday’s sales topic is about finding the elusive prospect a day earlier. It is a modified version of a post from several years ago. Some business topics are timeless.
Even if a target market is identified, it does not mean they will be easy to locate. Prospects appear to have the uncanny ability to be as difficult to locate as our friend Waldo. It is not that they are hiding, but they are difficult to make contact with. Let’s face it, people are busy and a lot of time can pass before you finally make first contact.
Here is an idea you may find useful for overcoming the obstacle of finding the elusive prospect.
- Make a list of everyone you want to meet.
- Make a list of everyone you know
Compare the lists and determine if anyone you know might be able to help you meet anyone who you want to get to know. Then ask for their help with an introduction or referral. You may be pleasantly surprised with the results.
Good Selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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