Thoughtful Thursdays – On #SocialSelling
It seems that a day does not go by without hearing the words social selling.
Today’s thought is about employing social selling as a tool for your business.
Personally, I am not a big fan of the words social selling. Having said that, I do support using the online platforms. The sticking point for me is that social selling is really a marketing activity rather than sales.
To me, the important word in social media is “social”. Generally the purpose of the popular platforms is not to solicit and sell, but to share information and interact with people with like interests. Some will even take your profile off line if you are deemed to be using the application to sell your products and services.
When used as a marketing tool to reach your prospects, social media can be incredibly powerful. The reach potential is huge, and the ease of use enables you to frequently reach the target market. Reach and frequency of that reach are key marketing measurements for promotion.
For micro and small businesses where resources may be limited, social media is often seen as the way to go. While I do not disagree with that, I advise clients to also use traditional ways of marketing to support the social media campaigns. When operating on a budget that usually means a lot of networking with your prospects.
Employ and expect social media to produce prospects.
Use your professional selling skills to convert as many of those prospects into customers.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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