Thoughtful Thursdays – The benefits of using a sales script
The idea of using a sales script is usually is not usually received with open arms by the sales people I work with. When I mention sales scripts, people start thinking about the annoying high pressure telephone sales campaigns. You know the ones I am referring to.
Today’s thought is about the benefits of developing and using sales scripts.
Would you be interested in:
- Qualifying your prospects faster
- Shortening your sales cycle
- Having more time to call more prospects
These are some of the benefits of using a sales script. What if I called it sales call planning instead of a sales script?
The script I am speaking about is your action plan to achieve sales call objectives. It is your guide to be followed and referred to, not read from. It is the structure that makes the best use of your time and will get you the information you are seeking faster. A consistent approach will also provide you more meaningful information. Your scripts will evolve over time and also allow for changes in approach for different personalities you will encounter.
Using a well thought out sales script will not make you sound like an emotionless machine, or one of those annoying telemarketers.
If you want achieve your sales goals faster, try developing and using sales scripts.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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