Thoughtful Thursdays – Quantifying value is like finding treasure
An article worth reading that appeared in the Globe and Mail recently, talked about baseball player agents developing a new way to measure a clients’ value to their employer. They found a way to calculate the positive dollar impact the player had in every respect that impacted the team, directly and indirectly. The bottom line was that the value to the employer was $7 million more than the player was being paid.
Today’s thought is about applying similar ingenuity to redefine the value of buying from you over the competition.
Include all aspects of what you and your company does to promote the products and services you represent. In addition to the products services themselves, analyze and quantify the value that your activities brings to your customer. Did you include PR and social media? Trade shows? Testimonials?
Are you looking everywhere when determining the value in buying from you?
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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