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Jan 14, 2016

Thoughtful Thursdays – Why do customers buy from you?

Great news closing the new account and congratulations on maintaining your customer base. In general most sales people have a sense of why customers buy from them, but so they know the real reason or reasons?… Read More

Jan 7, 2016

Thoughtful Thursdays – On communicating value

Sales training and experience constantly remind us of the importance of quantifying value to our customers and prospects. I reinforce this behaviour to my customers on a regular basis. Today’s thought is about what makes up that… Read More