Thoughtful Thursdays – Don’t lose that sales opportunity
One way to lose a sale is to take too long to respond to your prospect.
We all have those days when it is difficult to respond to every telephone call or email that comes in. That is life, and will not likely change anytime soon.
If a prospect reaches out and they do not hear back from you, will they call back or go to the next supplier on their list? Maybe they a contacted multiple suppliers and are waiting to see who calls back first.
When you are researching a potential purchase and a supplier does not respond to your inquiry, what do you do? Keep calling back or move along to another supplier? Do you think that your prospects or customers might feel the same way?
Orders are received and lost every day based on supplier response or lack thereof.
If you are unable to respond immediately, let the prospect know. Your voice message can indicate if you are unavailable and provide alternate contact information if it is urgent. Email can also be set up to auto-respond with your message.
Don’t lose that sales opportunity. Establish expectations for response time and minimize the chances of losing a potential sale when you can not take the call or receive email.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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