Thoughtful Thursdays – Planning an email sales campaign?
A targeted email sales campaign is a relatively low cost approach to reach a significant number of your prospects. It sounds simple enough, yet many do not produce expected results.
Today’s thought provides tips to help you run a successful email campaign.
I client of mine ran a very successful targeted business to business email campaign. During a meeting he shared with me what he believed were key success factors and I am able to share them with you today for your thought and consideration.
- Set clear goals for the campaign – Know why you are doing it in the first place
- Know who you are targeting – Conduct your research first, remember we are talking about targeted campaign – a laser beam not a shotgun approach.
- Hire a professional copywriter – Unless this is your profession, do not write your own copy. The success of your campaign depends on the ability of your message to engage and promote action.
- Have and A/B test protocol for your message – Use what works
- Predetermine how you will measure results and measure them. Consider using an email service. Most have great analytics included.
In closing today, if you are planning to run a targeted email sales campaign, the chances of success are greatly increased when you have a clear plan to follow.
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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