Thoughtful Thursdays – Please go out and sell!
For the past ten plus years I have had the pleasure to work with new businesses and new business owners as they launched their ventures. Today’s thought is based on that experience and directed to new business owners.
You have conducted market research, positioned the business, set marketing objectives and developed marketing strategies. Basic marketing collateral is in place, yet you insist on investing further on the marketing plan. The website needs updating, brochures need editing, the business identity needs a logo, you want to develop the brand. It is a long list that keeps you from selling the product and/or service offering.
These are all very important factors, but not right now.
Please go out and sell!
Be mindful that your business plan is an assumption based on several other assumptions. The forecast is based on what you knew at the time the plan was developed.
Would it be wise to allocate additional resources to marketing before first testing your hypothesis?
Please go out and sell.
Consider the primary information gathered in the sales process, compare the new information to your plan and then reassess your marketing plan.
- Was the target market correct?
- Does your point of differentiation engage your customer?
- Does your value proposition represent true value to the customer?
- Were the buying motives correctly identified?
- Are your strategies connecting emotionally with he customers needs?
Think of is as ongoing due diligence. The benefit is that you will have customers and be generating cash flow for the business.
Positive cash flow will make your business launch much easier.
Please out and sell!
Good selling,
Richard
Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.
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