Thoughtful Thursdays – Do you use all your sales tools?
All sales professionals have any number of sales tools they can employ to satisfy their customer’s needs. Some are physical entities such as samples and point of sale displays. Other tools are in the form of additional or complementary services such as technical support.
Over a period of time the sales tool box can become full and locating the best tools for the job difficult. It is not unlike accumulating your own handyman tools. Knowing you have the tool is important, but if you can not remember where it is, you might as well not have it. Worse yet, you may forget that you have it or its shelf life has expired. It is likely that you do not use all the tools at your disposal for every sale you make, so it is important to keep them maintained, so that they are ready to use when needed.
The point is that it is worthwhile to maintain your sales tools on a regular basis. Make sure that contact information is up to date. Keep in touch with your human resources so that they know who you are when you call to ask for favours. Is your sample stock within shelf life? Are your data sheets updated on a regular basis?
The most powerful tools in my sales tool box are the people in my network. Without them it would be extremely difficult to maintain the levels of service I am proud to provide. They are my internal customers.
People buy from people they like.
Good selling,
Richard
Have a question about sales? Contact me and I will respond.
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