Thoughtful Thursdays – People buy from people they like – Yet another way to be liked
Finding new ways to demonstrate how to differentiate ourselves from the competition is an ongoing learning experience for professional sales people.
Sometimes we do not need to look any further than our own enjoyable experiences as a customer to find a point of differentiation. The challenge is to make the behaviour a habit rather than an ad hoc activity.
There are many ways to be “liked”. My example today comes from an experience at the golf course where I play on a regular basis with a group of friends, and my closest network. Our tee times are booked a week in advance on the same day of the week and time. We play late in the afternoon and the amount of available light decreases as we get into the fall season. If we do not start early enough, may not get the round in due to darkness.
One of the many reasons we like to play at this particular golf course is that we do not have to think about moving our tee times up as the season progresses. The guys in the pro shop do that for us as a matter of habit, knowing we may forget to do it.
Another way to be liked by your customers? Be thoughtful and anticipate their needs.
Good selling,
Richard
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