Thoughtful Thursdays – A great customer service story
Nearby a customer I visit on a regular basis, there is a busy coffee shop I visit before making my calls. I have been going there long enough to be recognized by some of the staff and being a creature of habit, they know my order. Black coffee in a china mug and a cinnamon raisin bagel, toasted and dry. I find this amazing as I am not a daily visitor and not served by the same person each time I am there. I guess that I got know as the guy who asked for margarine instead of butter.
My preference is not the dry toasted bagel, but with margarine. About a year ago the coffee shop (it is a chain) stopped offering margarine and as I do not like butter, started to order the bagel dry.
This week as I made my way to the counter the person on the cash was smiling as usual and took my order. She went to the serving counter and came back with a couple of single portion packages of margarine. After at least a year she remembered that I preferred margarine and went out of her way to make sure that I knew that they were again offering the choice.
This was great customer service above and beyond my expectations.
It is this kind of service that people appreciate and contributes to an experience that is memorable for all the right reasons. Remember that people buy from people they like.
Pay attention to your customers wants and needs and when the opportunity presents itself, deliver. It will guarantee repeat sales and referrals.
Good selling,
Richard
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