Thoughtful Thursdays – Worth repeating on cold calling

There are many views on the subject of cold calling. When talking sales, I do not consider any planned call ‘cold’.

The situation may involve calling someone I have not talked to previously. However there is a belief they may be interested in the products and/or services I am offering. It is not a call out of the blue, but a targeted response to research conducted and analyzed that identifies businesses that are most likely to be our newest customers.

Here are a few tips when making those qualifying calls:

• Approach each call as an opportunity to help
• Know the benefits you bring to the table and be prepared to talk about them
• Know your competitive advantage and do talk about it
• Be excited about the opportunity
• Know that not every prospect will be interested, as most will not
• If the prospect says they are not interested, have a response to find out why – after all they have been previously identified as a business or person that might be interested

These are tips that apply to making all sales calls. In my books there is no such thing as a cold sales call.

Get out there and start helping.

Good selling,
Richard

Have a question about sales? Contact me and I will respond.

Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.

Comments are closed.