Thoughtful Thursdays – Benefits of outstanding customer service
Today’s thought is about going the distance to provide outstanding customer service and the benefits of doing it.
A group of us decided to grab dinner after an early movie at a restaurant a short walk from the theatre. We did not have a reservation and took our chances. The place was very busy and it was not looking good. The maître d’ asked to give him a minute, I could almost see the wheels spinning in his head. It was evident he was the owner of the establishment. Rather than the easy response of “we are fully booked”, he asked if an hour was enough time to eat. We said that as long as they could get our orders out quickly, it would not be a problem. He did have a table, but were expecting a reservation to arrive in one hour.
Obviously an extra dinner seating is good for business. The challenge was to have us in and out in an hour while not compromising service or detracting from the experience and being ready to seat the reservation without delay. All parties must have be satisfied.
I must say that we never felt rushed. The wait staff was exceptional as was the food and we were finished with time to spare. The maître d’ even came to our table to let us now that we did not need to rush as the next party had not yet arrived. They overall experience was outstanding.
So what are the benefits of outstanding customer service in this case?
- Happy customers will recommend the business and help grow their business
- Happy customers will buy from this establishment again even if it is a bit out of their way
- Happy customers appreciate the effort and tip the wait staff better
- Happy customers make for happy wait staff
- Happy customers value have increased lifetime value
Do you go the distance every time?
Good selling,
Richard
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