Thoughtful Thursdays – Consequences of poor follow up
Unbelievable, but true, at least it was unbelievable until it happened to me.
I recently received information about a health benefits program that peaked my interest. I responded to the contact information provided and the waiting began. About a week later I received a response informing me that a representative would be contacting me. The waiting continued.
Three weeks later I had not heard a word. I had waited long enough.
If you are looking for a way to lose prospects, follow the model demonstrated by this company. It is effortless and almost always successful. Just don’t follow up, especially after telling them you will.
Needless to say I have moved on and I doubt if I will ever hear from this company again. Rest assured that if I do, it will be a fun conversation.
Make a habit of following up with your prospects while they can still remember who you are, otherwise your promotional activities will fall into the “redo” pile. When you have prospects, don’t flush them away, follow up!
Good selling,
Richard
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