{"id":60,"date":"2012-01-15T01:17:00","date_gmt":"2012-01-15T01:17:00","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/2012\/01\/15\/social-media-can-the-average-small-business-monetize-it-follow-up-one-year-later\/"},"modified":"2019-04-03T07:44:26","modified_gmt":"2019-04-03T11:44:26","slug":"social-media-can-the-average-small-business-monetize-it-follow-up-one-year-later","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2012\/01\/15\/social-media-can-the-average-small-business-monetize-it-follow-up-one-year-later\/","title":{"rendered":"Social Media &#8211; Can the average small business monetize it? &#8211; Follow up one year later"},"content":{"rendered":"<p>A year ago I posted an article titled <a href=\"http:\/\/sakanashiandassociates.com\/blog\/2011\/01\/28\/social-media-can-the-average-small-business-monetize-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media &#8211; Can the average small business monetize it?<\/a>. During the past year I have had the opportunity to work with several small businesses and can happily report that yes, the average small business can indeed successfully &nbsp;monetize Social Media&#8230;<\/p>\n<p>&#8230; but not without a plan.<\/p>\n<p>The businesses that were successful carefully built their social network and created content that was meaningful and engaging to their audiences. Common to all was a tactical plan &#8211; frequent, regular postings. Some used paid advertising to increase traffic, others did not. Content that worked well showcased products and services and told a story of benefits and happy customers. In addition they all used complementary online venues to reach their target market. They all measured the results of their efforts against expectations.<\/p>\n<p>Yes, they built it and people came, and once they came, a defined sales process took over and to make a long story short,&nbsp;business&nbsp;was closed. As a result, each business gained more opportunity for word of mouth and&nbsp;referrals to develop.<\/p>\n<ul>\n<li>Was it easy? No.<\/li>\n<li>Did it happen by itself? No.<\/li>\n<li>Were the results random? No.<\/li>\n<li>Did it take a lot of time&nbsp;commitment? Yes<\/li>\n<li>Was it worth it? Yes<\/li>\n<li>Is a plan important? Absolutely!<\/li>\n<\/ul>\n<p>Good selling,<br \/>\nRichard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A year ago I posted an article titled Social Media &#8211; Can the average small business monetize it?. During the past year I have had the opportunity to work with several small businesses and can&#8230; <a href=\"https:\/\/sakanashiandassociates.com\/blog\/2012\/01\/15\/social-media-can-the-average-small-business-monetize-it-follow-up-one-year-later\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23,15,22],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-business-planning","category-sales","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":6,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":3442,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions\/3442"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}