{"id":4021,"date":"2020-05-14T08:00:00","date_gmt":"2020-05-14T12:00:00","guid":{"rendered":"https:\/\/sakanashiandassociates.com\/blog\/?p=4021"},"modified":"2020-05-15T15:21:30","modified_gmt":"2020-05-15T19:21:30","slug":"thoughtful-thursdays-a-sales-process-to-consider-part-6-sustain-2","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2020\/05\/14\/thoughtful-thursdays-a-sales-process-to-consider-part-6-sustain-2\/","title":{"rendered":"Thoughtful Thursdays &#8211; A sales process to consider &#8211; Part 6 &#8211; Sustain"},"content":{"rendered":"\n<p>Today&#8217;s sales thought, sustain, is the last in the series A Sales Process to Consider.<\/p>\n\n\n\n<p>Repeat business and referrals begin with a successful close. They are realized through continued relationship building. You have worked hard to make the sale; how do you sustain the momentum?<\/p>\n\n\n\n<p>There are a variety of ways to maintain and grow a business relationship. It is not very different from other kinds of relationships. Would you want to hear the same stories time and time again? How does a lack of regular communication sound?<\/p>\n\n\n\n<p>Here are a few suggestions that might help you sustain and grow your business relationships.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Call in depth and get to know as many people who work for your customer as possible<\/li><li>Set up search alerts to stay current with your customers&#8217; industry and their customers<\/li><li>When you follow up, have something new to talk about. The stronger the relationship, the less this might be about business and lean more towards personal interests<\/li><li>It is nice to get out of the office once in a while, so suggest off-site meetings<\/li><li>Be genuinely interested in their business. After all, if they were not in business, they would not be a customer. If they succeed, your business will likely grow with them.<\/li><li>Think in terms of lifetime value of the customer. Over several years the dollars spent by a happy customer with your business can be more significant than you realize.<\/li><\/ul>\n\n\n\n<p>Any of the above can help build a long lasting, mutually beneficial relationship and I am sure you can think of more ways.<\/p>\n\n\n\n<p>Remember that people will buy from people they like. Treat your customers like gold because that is what they represent to your business.<\/p>\n\n\n\n<p>Regular and consistent follow up with your customers goes a long way to sustaining and growing your business with them.<\/p>\n\n\n\n<p>Good selling,<br>Richard<\/p>\n\n\n\n<p>Have a question about sales?&nbsp;<a href=\"http:\/\/www.sakanashiandassociates.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Sakanashi and Associates Inc.<\/a>&nbsp;and I will respond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s sales thought, sustain, is the last in the series A Sales Process to Consider. Repeat business and referrals begin with a successful close. They are realized through continued relationship building. You have worked hard&#8230; <a href=\"https:\/\/sakanashiandassociates.com\/blog\/2020\/05\/14\/thoughtful-thursdays-a-sales-process-to-consider-part-6-sustain-2\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,3],"tags":[69,73],"class_list":["post-4021","post","type-post","status-publish","format-standard","hentry","category-sales-process","category-thoughtful-thursdays","tag-sales-process-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/4021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=4021"}],"version-history":[{"count":3,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/4021\/revisions"}],"predecessor-version":[{"id":4024,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/4021\/revisions\/4024"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=4021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=4021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=4021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}