The line\u00a0between marketing and sales\u00a0is\u00a0easily blurred in a small and micro businesses. In organizations where there are marketing and sales departments, the lines are clearly defined and in some cases are\u00a0not to be crossed.<\/p>\n\n\n\n
Marketing produces prospects, while sales activities result in customers.<\/p>\n\n\n\n
It is now common to wear both marketing and sales hats. These activities can easily run into or over one another. For example you may set a marketing objective\u00a0to meet\u00a0five prospects at a networking event. You meet prospect number two and the conversation turns into a qualification and before you know it, a future meeting is set up. Good work!<\/p>\n\n\n\n
The issue is that the event is now over and although you have qualified a prospect, you are short three, based on your marketing objective of meeting five prospects.<\/p>\n\n\n\n
At the next sales review, you find that sales did not meet forecasts. Is it a sales or marketing concern? In this case I would suggest that sales may not be the issue. You have proven that you can close.<\/p>\n\n\n\n
What I see is a shortage of prospects, and that would be a marketing concern. You will want to increase your marketing efforts to meet your marketing objectives.<\/p>\n\n\n\n
So before you begin to question your sales abilities, make sure it really is a sales issue.<\/p>\n\n\n\n
Good selling,
Richard<\/p>\n\n\n\n
Have a question about sales? Contact Sakanashi and Associates Inc.<\/a> and I will respond<\/p>\n","protected":false},"excerpt":{"rendered":" The line\u00a0between marketing and sales\u00a0is\u00a0easily blurred in a small and micro businesses. In organizations where there are marketing and sales departments, the lines are clearly defined and in some cases are\u00a0not to be crossed. Marketing… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,15,3],"tags":[80,60,73],"class_list":["post-3948","post","type-post","status-publish","format-standard","hentry","category-marketing","category-sales","category-thoughtful-thursdays","tag-marketing","tag-sales-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=3948"}],"version-history":[{"count":1,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3948\/revisions"}],"predecessor-version":[{"id":3949,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3948\/revisions\/3949"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=3948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=3948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=3948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}