I was browsing through my posts from a few years ago and found one worth repeating on the subject of value. I made a few edits, but the message remains the same.<\/p>\n
You have probably heard it before: “Price is what you pay, value is what you get”. Well stated by Warren Buffett and very true.<\/p>\n
The difference between price and value, is the benefit to your customer.<\/p>\n
Knowing what business you are in will help you determine the benefits you bring to the table, and it is the benefits that create the value in your products\/services. The benefits or added value will answer the customer question “What’s in it for me?”<\/p>\n
In preparation for the next time someone asks what business you are in, list the key features of your products\/services and ask yourself: “So what?” Answering this question will lead you to the benefits. Ask yourself more than once to determine the real benefits.<\/p>\n
Instead of stating what you do, your response will address how you help.<\/p>\n
Good selling,
\nRichard<\/p>\n","protected":false},"excerpt":{"rendered":"