{"id":3350,"date":"2019-01-24T09:37:14","date_gmt":"2019-01-24T14:37:14","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/?p=3350"},"modified":"2019-04-03T10:34:53","modified_gmt":"2019-04-03T14:34:53","slug":"thoughtful-thursdays-anyone-home","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2019\/01\/24\/thoughtful-thursdays-anyone-home\/","title":{"rendered":"Thoughtful Thursdays &#8211; Anyone home?"},"content":{"rendered":"\n<p>I receive unsolicited emails from prospective suppliers on a regular basis. They have come found us online and wish to open communications about selling their products. It is one method of prospecting that, when executed effectively, can be a useful tool to grow sales. I am referring to legitimate businesses prospecting online, not the annoying spam that is also prevalent.<\/p>\n\n\n\n<p>In the majority of cases their attempt to reach out is unsuccessful and the emails are unanswered and erased. Here are some of the reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The message appears insincere. There is no clear explanation of how they came across my business, beyond &#8220;We came across your website&#8230;&#8221;.<\/li><li>They spend too much time explaining what they do. In most cases, the products and services offered are available from many suppliers. They are a dime a dozen.<\/li><li>The email is generic and indicates they have not done any research about who they are contacting. <\/li><\/ul>\n\n\n\n<p>When you reach out to a potential prospect, be mindful that you are likely not the only one who is looking for opportunities for similar product and services.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You are not going to be there to defend your email. Be concise and clear as to how you obtained their contact information and why your are reaching out.<\/li><li>Research the prospect&#8217;s business and incorporate your knowledge about them into your message. Make it about them and how you might be able to help.<\/li><li>Include your specific value proposition in the message. Provide the reader a reason to respond.<\/li><li>Tell them your about your plan to follow up with them.<\/li><\/ul>\n\n\n\n<p>Unsolicited email is akin door to door sales. Your prospect&#8217;s choice of not to respond or come to the door may be driven by an incorrect perception based on your approach.<\/p>\n\n\n\n<p>Good selling,<br>Richard<br><\/p>\n\n\n\n<p>Have a question about sales? <a href=\"http:\/\/www.sakanashiandassociates.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Sakanashi and Associates Inc.<\/a> and I will be happy to respond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I receive unsolicited emails from prospective suppliers on a regular basis. They have come found us online and wish to open communications about selling their products. It is one method of prospecting that, when executed&#8230; <a href=\"https:\/\/sakanashiandassociates.com\/blog\/2019\/01\/24\/thoughtful-thursdays-anyone-home\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,70,5,3],"tags":[60,71,35,73],"class_list":["post-3350","post","type-post","status-publish","format-standard","hentry","category-sales","category-sales-prospecting","category-sales-tips","category-thoughtful-thursdays","tag-sales-2","tag-sales-prospecting-2","tag-sales-tips-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=3350"}],"version-history":[{"count":11,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3350\/revisions"}],"predecessor-version":[{"id":3363,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3350\/revisions\/3363"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=3350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=3350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=3350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}