{"id":2927,"date":"2018-02-15T08:00:46","date_gmt":"2018-02-15T13:00:46","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/?p=2927"},"modified":"2019-04-03T10:21:14","modified_gmt":"2019-04-03T14:21:14","slug":"thoughtful-thursdays-navigating-the-road-to-credibility","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2018\/02\/15\/thoughtful-thursdays-navigating-the-road-to-credibility\/","title":{"rendered":"Thoughtful Thursdays &#8211; Navigating the road to credibility"},"content":{"rendered":"<p>Without it, your sales cycle will be an endless series of disapointments.<\/p>\n<p>Today&#8217;s sales thought is about navigating the road to credibility.<\/p>\n<p>Think about racing a car up a mountain road. On one side is the mountatin and on the other side is nothing. The consequences of putting a wheel wrong are not forgiving. Stay on the road and the summit will be reached.<\/p>\n<p>Establishing credibility is key to gaining customer confidence and trust in the products and services you represent. Think about a purchase you have made that involved competitive products and commications with sales people. What were the demonstrated behaviours that established credibility with you?<\/p>\n<ul>\n<li>They listened<\/li>\n<li>They knew what they were talking about<\/li>\n<li>Believable benefits were backed up with data<\/li>\n<li>They confirmed and were empathetic to your needs<\/li>\n<li>They did not try to oversell you<\/li>\n<li>They followed up<\/li>\n<\/ul>\n<p>Once credibility is established, other doors are sure to open for you. Keep the conversation going and stay on the road to the close.<\/p>\n<p>Good selling,<br \/>\nRichard<\/p>\n<p>Have a question about sales? <a href=\"http:\/\/sakanashiandassociates.com\/contact\">Contact Sakanashi and Associates Inc.<\/a> and I will respond to you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without it, your sales cycle will be an endless series of disapointments. Today&#8217;s sales thought is about navigating the road to credibility. Think about racing a car up a mountain road. On one side is&#8230; <a href=\"https:\/\/sakanashiandassociates.com\/blog\/2018\/02\/15\/thoughtful-thursdays-navigating-the-road-to-credibility\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[68,15,3],"tags":[50,60,73],"class_list":["post-2927","post","type-post","status-publish","format-standard","hentry","category-people-buy-from-people-they-like-2","category-sales","category-thoughtful-thursdays","tag-people-buy-from-people-they-like","tag-sales-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=2927"}],"version-history":[{"count":3,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2927\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2927\/revisions\/2932"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=2927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}