{"id":2686,"date":"2017-08-24T08:00:56","date_gmt":"2017-08-24T12:00:56","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/?p=2686"},"modified":"2019-04-03T09:51:12","modified_gmt":"2019-04-03T13:51:12","slug":"thoughtful-thursdays-under-promise-and-over-deliver-really","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2017\/08\/24\/thoughtful-thursdays-under-promise-and-over-deliver-really\/","title":{"rendered":"Thoughtful Thursdays &#8211; Under promise and over deliver &#8211; Really?"},"content":{"rendered":"<p>Todays sales thought is about the practice of under promising and over delivering.<\/p>\n<p>We hear the phrase on a regular basis and it seems to make sense. Provide the customer more than they are expecting and they will be happy. It sounds like a no brainer. The customer will be happy and that is what is most important.<\/p>\n<p>When this becomes the norm, is it really good for business? Consider the following:<\/p>\n<ul>\n<li>How much is over delivering costing your business?\n<ul>\n<li>Efficient use of sales time<\/li>\n<li>Affect on company profitability<\/li>\n<\/ul>\n<\/li>\n<li>Loss of perceived value.\n<ul>\n<li>It is hard to quantify value if you to not talk about delivering it.<\/li>\n<\/ul>\n<\/li>\n<li>People are generally satisfied when their expectations are met.<\/li>\n<li>Over delivering may set future expectations higher than required and increase the chances for under delivering.<\/li>\n<\/ul>\n<p>The habit of under promising and over delivering may be costing your business rather than benefiting your business unless it is accounted for in your costing.<\/p>\n<p>Good selling,<br \/>\nRichard<\/p>\n<p>Have a question about sales? <a href=\"http:\/\/www.sakanashiandassociates.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Sakanashi and Associates Inc.<\/a> and I will respond.<\/p>\n<div class=\"wrapper\">\n<div class=\"content-left\" id=\"content\">\n<div class=\"wrapper\">\n<div class=\"content-left\" id=\"content\">\n<div class=\"wrapper\">\n<div class=\"content-left\" id=\"content\">\n<p>Please share Thoughtful Thursdays posts with people you feel may find the topic interesting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todays sales thought is about the practice of under promising and over delivering. We hear the phrase on a regular basis and it seems to make sense. Provide the customer more than they are expecting&#8230; <a href=\"https:\/\/sakanashiandassociates.com\/blog\/2017\/08\/24\/thoughtful-thursdays-under-promise-and-over-deliver-really\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,5,3],"tags":[60,35,73],"class_list":["post-2686","post","type-post","status-publish","format-standard","hentry","category-sales","category-sales-tips","category-thoughtful-thursdays","tag-sales-2","tag-sales-tips-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=2686"}],"version-history":[{"count":8,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2686\/revisions"}],"predecessor-version":[{"id":3703,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2686\/revisions\/3703"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=2686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=2686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=2686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}