Buyers today are as knowledgeable about their business as they have ever been. With a few keystrokes and the click of a mouse, detailed information is available from multiple sources on just about any subject.<\/p>\n
Today’s sales thought is about being mindful of the informed buyer and not to underestimate their knowledge on the subject of your products and\/or services.<\/p>\n
Do not be tempted to make exaggerated claims without data to back them up. It may sound like common sense, but I see it happening frequently. Sense is not necessarily common. There is no faster way to lose your prospects interest than to make unsubstantiated claims.<\/p>\n
It is one thing to say that you can do something and quite another to say you have done it before.<\/p>\n
It is not always sales who exaggerates, it can be the buyer as well. How often have we been told that our price is much higher than the competition or that the volumes purchased are huge.<\/p>\n
A customer who establishes a reputation of being overly optimistic with their numbers is not doing themselves any favours.<\/p>\n
Industries are smaller than you might think and news travels fast.<\/p>\n
Remember that people buy from people they like.<\/p>\n
Good selling,
\nRichard<\/p>\n
Have a question about sales? Contact Sakanashi and Associates Inc.<\/a> and I will respond.<\/p>\n Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful<\/p>\n","protected":false},"excerpt":{"rendered":" Buyers today are as knowledgeable about their business as they have ever been. With a few keystrokes and the click of a mouse, detailed information is available from multiple sources on just about any subject. Today’s sales thought is about… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[67,68,15,5,3],"tags":[83,50,60,35,73],"class_list":["post-2243","post","type-post","status-publish","format-standard","hentry","category-pbfptl","category-people-buy-from-people-they-like-2","category-sales","category-sales-tips","category-thoughtful-thursdays","tag-pbfptl","tag-people-buy-from-people-they-like","tag-sales-2","tag-sales-tips-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=2243"}],"version-history":[{"count":6,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2243\/revisions"}],"predecessor-version":[{"id":3679,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2243\/revisions\/3679"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=2243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}