Sales professionals facilitate the buying process and in doing help their customers satisfy their wants and needs.<\/p>\n
Today’s thought is about selling the customer what they want. I am not suggesting extreme overselling, but selling a product or service that exceeds the need within reasonable limits will often result in a happier customer.<\/p>\n
It is the sales persons challenge to identify these wants and needs and determine which is most important to their customer. In some cases a want creates the need. A true need will always be purchased. Wants can go unsatisfied for a long time as they are discretionary purchases.<\/p>\n
Perhaps that is why sales professionals are taught to sell to their customers needs, as the likelihood of closing the sale is higher.<\/p>\n
Buying a product or service that satisfies the minimum requirement of a need is functional, but does it make for a great buying experience in the long term? Will the customer regret not buying what they wanted?<\/p>\n
I have seen instances where a sale was lost because the sales person was too focused on the need as the competition upsold the customer.<\/p>\n
Don’t be afraid of making more than recommendation. Your customer will be happier buying a product or service that meets their needs and satisfies their want.<\/p>\n
Good selling,
\nRichard<\/p>\n
Have a question about sales? Contact Sakanashi and Associates Inc.<\/a> and I will respond.<\/p>\n Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.<\/p>\n","protected":false},"excerpt":{"rendered":" Sales professionals facilitate the buying process and in doing help their customers satisfy their wants and needs. Today’s thought is about selling the customer what they want. I am not suggesting extreme overselling, but selling… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,5,3],"tags":[60,35,73],"class_list":["post-2134","post","type-post","status-publish","format-standard","hentry","category-sales","category-sales-tips","category-thoughtful-thursdays","tag-sales-2","tag-sales-tips-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":14,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}