{"id":1976,"date":"2016-02-25T08:00:22","date_gmt":"2016-02-25T13:00:22","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/?p=1976"},"modified":"2019-04-03T09:18:02","modified_gmt":"2019-04-03T13:18:02","slug":"thoughtful-thursdays-planning-an-email-sales-campaign","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2016\/02\/25\/thoughtful-thursdays-planning-an-email-sales-campaign\/","title":{"rendered":"Thoughtful Thursdays – Planning an email sales campaign?"},"content":{"rendered":"

A targeted email sales campaign is a relatively low cost approach to reach a significant number of your prospects. It sounds simple enough, yet many do not produce expected results.<\/p>\n

Today’s thought provides tips to help you run a successful email campaign.<\/p>\n

I client of mine ran a very successful targeted business to business email campaign. During a meeting he shared with me what he believed were key success factors and I am able to share them with you today for your thought and consideration.<\/p>\n

    \n
  1. Set clear goals for the campaign – Know why you are doing it in the first place<\/li>\n
  2. Know who you are targeting – Conduct your research first, remember we are talking about targeted campaign – a laser beam not a shotgun approach.<\/li>\n
  3. Hire a professional copywriter – Unless this is your profession, do not write your own copy. The success of your campaign depends on the ability of your message to engage and promote action.<\/li>\n
  4. Have and A\/B test protocol for your message – Use what works<\/li>\n
  5. Predetermine how you will measure results and measure them. Consider using an email service. Most have great analytics included.<\/li>\n<\/ol>\n

    In closing today, if you are planning to run a targeted email sales campaign, the chances of success are greatly increased when you have a clear plan to follow.<\/p>\n

    Good selling,
    \nRichard<\/p>\n

    Have a question about sales? Contact Sakanashi and Associates Inc.<\/a> and I will respond.<\/p>\n

    Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A targeted email sales campaign is a relatively low cost approach to reach a significant number of your prospects. It sounds simple enough, yet many do not produce expected results. Today’s thought provides tips to help… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,5,3],"tags":[60,35,73],"class_list":["post-1976","post","type-post","status-publish","format-standard","hentry","category-sales","category-sales-tips","category-thoughtful-thursdays","tag-sales-2","tag-sales-tips-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":4,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"predecessor-version":[{"id":3628,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions\/3628"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}