{"id":1810,"date":"2015-11-19T08:00:54","date_gmt":"2015-11-19T13:00:54","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/?p=1810"},"modified":"2019-04-03T09:24:08","modified_gmt":"2019-04-03T13:24:08","slug":"thoughtful-thursdays-on-sales-persistence-twice-again","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2015\/11\/19\/thoughtful-thursdays-on-sales-persistence-twice-again\/","title":{"rendered":"Thoughtful Thursdays &#8211; On sales persistence, twice again"},"content":{"rendered":"<p>The below&nbsp;thought was originally posted&nbsp;about&nbsp;four years ago and re-posted almost two years ago. I was reminded of the topic during a client meeting this week.<\/p>\n<p>The subject is a common one with my clients and for that reason I&nbsp;decided to&nbsp;re-publish the&nbsp;post and add a few new thoughts on the subject.<\/p>\n<p>&#8220;Be persistent&#8221; are words you commonly hear in sales training sessions. They are used often in association with: &#8220;don&#8217;t take it personally&#8221; and &#8220;no today does not mean no tomorrow&#8221;. These are good sales thoughts.<\/p>\n<p>It is ironic that when you re-arrange the letters in the word persistent they also spell the two words &#8220;pester&#8221; and &#8220;isn&#8217;t&#8221;. Okay, I took the liberty to add the apostrophe. These two words describe what being persistent is not. I don&#8217;t know how many other words can define themselves so clearly.<\/p>\n<p>There is a line, some may see it as fine, and when you cross it, you transform yourself from persistent to pest. I would think the first characteristic is more desirable.<\/p>\n<p>When you put your mind to it is it quite easy to avoid becoming a pest. Here are a few tips:<\/p>\n<ul>\n<li>Another &#8216;P&#8217; word, be patient.<\/li>\n<li>Never complete a communication without knowing when the next one is going to take place.<\/li>\n<li>Listen to your prospect and respect their time.<\/li>\n<li>If the next contact is agreed for two weeks later, call in two weeks &#8211; not earlier and not later.<\/li>\n<li>When re-establishing communications based on a prior understanding, and the prospect is not available, leave a message and let them know when you will call back. If you call first thing in the morning, a late afternoon follow up call is likely acceptable.<\/li>\n<li>Have enough people to follow up with so that one prospect does not become your raison d&#8217;\u00eatre.<\/li>\n<\/ul>\n<p>I have been characterized as persistent, and take it as a compliment. For me, persistence means not giving up or losing sight of the goals and objectives. It does not mean drive someone around the twist by calling several times a day. If I have the time to do that, I do not have enough prospects, and without enough prospects I will not achieve my objectives.<\/p>\n<p>Further thoughts on the topic of persistence:<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"352\" valign=\"top\">\n<p style=\"text-align: center;\"><b><span style=\"font-size: medium;\"><span style=\"font-family: Calibri;\">Pest Behaviour<\/span><\/span><\/b><\/p>\n<\/td>\n<td width=\"390\" valign=\"top\">\n<p style=\"text-align: center;\"><b><span style=\"font-size: medium;\"><span style=\"font-family: Calibri;\">Persistent Behaviour<\/span><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"352\" valign=\"top\"><span style=\"font-family: Calibri; font-size: medium;\">Repeats the same message over and over.<\/span><\/td>\n<td width=\"390\" valign=\"top\"><span style=\"font-family: Calibri; font-size: medium;\">Finds relevant new subject matter for every communication.<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"352\" valign=\"top\"><span style=\"font-family: Calibri; font-size: medium;\">Appears&nbsp;to have an aural&nbsp;impairment. Listens but does not seem to hear what is being said or perhaps more importantly, what is not said.<\/span><\/td>\n<td width=\"390\" valign=\"top\"><span style=\"font-family: Calibri; font-size: medium;\">Converts information gathered &nbsp;into valuable insights that will help&nbsp;strengthen the relationship.<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"352\" valign=\"top\"><span style=\"font-family: Calibri; font-size: medium;\">Self-centred, only interested in making a sale.<\/span><\/td>\n<td width=\"390\" valign=\"top\"><span style=\"font-family: Calibri; font-size: medium;\">Cares about the customer\u2019s customer and researches before each communication, becomes a consultant to the customer.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>People do not like pests and will buy from people they like. Get the hint?<\/p>\n<p>Good selling,<br \/>\nRichard<\/p>\n<p>Have a question about sales? <a href=\"http:\/\/www.sakanashiandassociates.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Sakanashi and Associates Inc.<\/a> and I will respond.<\/p>\n<p>Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The below&nbsp;thought was originally posted&nbsp;about&nbsp;four years ago and re-posted almost two years ago. I was reminded of the topic during a client meeting this week. The subject is a common one with my clients and&#8230; <a href=\"https:\/\/sakanashiandassociates.com\/blog\/2015\/11\/19\/thoughtful-thursdays-on-sales-persistence-twice-again\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[68,15,5,3],"tags":[50,60,35,73],"class_list":["post-1810","post","type-post","status-publish","format-standard","hentry","category-people-buy-from-people-they-like-2","category-sales","category-sales-tips","category-thoughtful-thursdays","tag-people-buy-from-people-they-like","tag-sales-2","tag-sales-tips-2","tag-thoughtful-thursdays"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=1810"}],"version-history":[{"count":5,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1810\/revisions"}],"predecessor-version":[{"id":3640,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1810\/revisions\/3640"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=1810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=1810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=1810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}