Do you differentiate between giving it away and doing someone a favour? Maybe it is just words, but there is a huge difference in my books.<\/p>\n
Before getting into the difference, my definition of giving it away is covering costs and not realizing a profit.<\/p>\n
Only the customer wins when you give it away. That is why it bothers me when I see it happening. The promise of additional business or referrals is the usual most common justification for giving it away. What I read into it is that the customer has achieved their objective and the supplier has not. What’s worse is the lack of appreciation as a fee has been paid.<\/p>\n
Doing someone a small favour, on the other hand, carries no expectations. It is unexpected by the customer very much appreciated because it is a gesture of kindness and good will.<\/p>\n
You will get thanked for doing a favour and asked repeatedly to give it away.<\/p>\n
Small favours pay bigger dividends than giving it away ever does.<\/p>\n
Good selling,
\nRichard<\/p>\n
Have a question about sales? Contact Sakanashi and Associates Inc.<\/a> and I will respond.<\/p>\n Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.<\/p>\n","protected":false},"excerpt":{"rendered":"