{"id":1564,"date":"2015-03-26T08:00:31","date_gmt":"2015-03-26T12:00:31","guid":{"rendered":"http:\/\/sakanashiandassociates.com\/blog\/?p=1564"},"modified":"2019-04-03T09:02:39","modified_gmt":"2019-04-03T13:02:39","slug":"thoughtful-thursdays-what-are-you-really-selling","status":"publish","type":"post","link":"https:\/\/sakanashiandassociates.com\/blog\/2015\/03\/26\/thoughtful-thursdays-what-are-you-really-selling\/","title":{"rendered":"Thoughtful Thursdays – What are you really selling?"},"content":{"rendered":"

Do you ever think about what you are selling? When I ask my clients what they are selling the answer invariably involves a description of the products and services that they are offering. This is a good response and leads to my next question: “What are you really selling?”<\/p>\n

My follow up question is meant to initiate thought beyond the product and services and to consider reasons why their customers buy from them.<\/p>\n

In a competitive market place, the reason people buy from you goes beyond the products and services and speaks to the value you deliver.<\/p>\n

Making a habit of knowing what your really selling will reveal your competitive advantage.<\/p>\n

Good selling,
\nRichard<\/p>\n

Have a question about sales? Contact me<\/a> and I will respond.<\/p>\n

Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you ever think about what you are selling? When I ask my clients what they are selling the answer invariably involves a description of the products and services that they are offering. This is a good response… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,5,3,6],"tags":[60,35,73,45],"class_list":["post-1564","post","type-post","status-publish","format-standard","hentry","category-sales","category-sales-tips","category-thoughtful-thursdays","category-value-selling","tag-sales-2","tag-sales-tips-2","tag-thoughtful-thursdays","tag-value-selling-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=1564"}],"version-history":[{"count":6,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1564\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/posts\/1564\/revisions\/3597"}],"wp:attachment":[{"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=1564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=1564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sakanashiandassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=1564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}