Nearby a customer I visit on a regular basis, there is a busy coffee shop I visit before making my calls. I have been going there long enough to be recognized by some of the staff and being a creature of habit, they know my order. Black coffee in a china mug and a cinnamon raisin bagel, toasted and dry. I find this amazing as I am not a daily visitor and not served by the same person each time I am there. I guess that I got know as the guy who asked for margarine instead of butter.<\/p>\n
My preference is not the dry toasted bagel, but with margarine. About a year ago the coffee shop (it is a chain) stopped offering margarine and as I do not like butter, started to order the bagel dry.<\/p>\n
This week as I made my way to the counter the person on the cash was smiling as usual and took my order. She went to the serving counter and came back with a couple of single portion packages of margarine. After at least a year she remembered that I preferred margarine and went out of her way to make sure that I knew that they were again offering the choice.<\/p>\n
This was great customer service above and beyond my expectations.<\/p>\n
It is this kind of service that people appreciate and contributes to an experience that is memorable for all the right reasons. Remember that people buy from people they like.<\/p>\n
Pay attention to your customers wants and needs and when the opportunity presents itself, deliver. It will guarantee repeat sales and referrals.<\/p>\n
Good selling,
\nRichard<\/p>\n
Have a question about sales? Contact me <\/a>and I will respond.<\/p>\n Please share Thoughtful Thursdays posts with people you feel may find the topic interesting and helpful.<\/p>\n","protected":false},"excerpt":{"rendered":"