Thoughtful Thursdays – Customer retention

Customer value is demonstrated in many ways. One of the most rewarding to the professional sales person is ongoing repeat business. This speaks to the lifetime value of the customer and the importance of customer retention.

Today’s sales thought is about employing all the resources you have at hand to retain your customers. You do not have to do a lot of research to determine that a positive buying experience will encourage your customer to return the next time they are in need of your products and services. The challenge is maintaining the level of service and doing the little things that will keep them coming back and producing recurring revenues.

Here are a few thoughts that may help retain your customers:

• Do you bring your customer new business opportunities?
• Does your company have other businesses that offer products and services your customer needs?
• Are all issues addressed and resolved quickly?
• Do you check in with your customers on a regular basis?
• Do you show your customers new products that may help them with their business?
• Do you ask your customer if there are other products you might be able to supply?
• Are you aware of competitive activity at your customers?

There will always be instances when external factors result in a customer changing loyalties. The professional sales person makes a habit of doing everything in their power to retain their customer base.

People buy from people they like, again and again.

Good selling,
Richard

Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.

---

Comments are closed.