Thoughtful Thursdays – Selling to a group*
* When more than one person is involved in making the buying decision. The subject of today`s thought came via a client who was having difficulty closing a sale. It was determined that although the primary contact… Read More
Thoughtful Thursdays – Make yourself famous…
…because no one else will. Today’s thought was inspired by conversations about social media with new business owners. There is no question about the impact social media has had on business. An impact so significant that many… Read More
Thoughtful Thursdays – Benefits versus costs: Are you considering all the costs?
A part every worthwhile sales training workshop I have attended includes discussion about communicating the benefits that your product or service will bring to the customer. Today’s thought is about the cost side of that exercise…. Read More
Thoughtful Thursdays – Is your business ready to do business?
Today’s thought is directed towards, but not limited to, entrepreneurs in the start up phase of their businesses. It is often a task that gets taken care of after receiving the first order. Do you… Read More
Thoughtful Thursdays – Don’t wait, make the call
Communicating bad news to a customer is one of the more difficult tasks a sales person faces, but it is a part of the job. Take it from me, it is far better to make the call sooner than later…. Read More