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Jan 28, 2011

Social Media – Can the average small business monetize it?

Social media is a great way to build awareness and a following of people. The challenge continues to be converting the followers into paying customers. Monetizing the success of prospect generation is a sales function and must… Read More

Nov 30, 2010

Is it a sales or marketing issue?

The line between marketing and sales can be easily blurred in a small or micro business. In organizations where there are marketing and sales departments, the lines are clearly defined and in some cases are not to be crossed…. Read More

Nov 26, 2010

If you do not grow with your business, it may stop growing

Many things happen when a business grows beyond the capacity of one person to operate successfully. One of the owner’s tasks is to determine if their role in the business will change.  In many cases the owner will… Read More

Nov 24, 2009

Do You Know Your Costs of Operations?

Inputs + Work = Output If there is one part of a business that can silently kill, it is operations. Whether service or product based, if you do not know your operations process, you will… Read More

Nov 7, 2009

How Fast Do You Want To Get There?

Let’s say you live in Toronto, Ontario and want to drive to Vancouver, British Columbia. If you hopped in the car, headed in a westerly direction, and kept north of the the United States, I… Read More