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May 25, 2017
“It’s the best thing since sliced bread.” We have all heard the phrase and many have probably used it. Otto Frederick Rohwedder invented the bread slicing machine and packaging machine around 1912 and introduced it… Read More
May 18, 2017
There are instances when dropping price is part of a plan for a product or service. You see this a lot in consumer electronics as a product matures and reaches the end of its life… Read More
May 11, 2017
I am a firm believer that given a choice, people will choose to buy from people they like, even if it means paying a bit more. There is value to the customer when their buying experiences are… Read More
May 4, 2017
It seems that a day does not go by without hearing the words social selling. Today’s thought is about employing social selling as a tool for your business. Personally, I am not a big fan of… Read More
Apr 27, 2017
When you hear about external factors, you may think marketing but there are also consequences that result from the same external factors. A recent article in the Globe and Mail newspaper describes how home inspection sales are being affected by… Read More