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Archive for the ‘Value selling’ Category
Do you want to be known for providing the highest value or for having the lowest price? Unless you are the lowest cost provider it is not a recommeded stratgey to be a known as… Read More
In the ever-growing competitive market, we find ourselves in these days we are challenged daily to think of innovative ways of bringing value to our customers. Bringing customers new business is a great way to… Read More
Today’s thought was originally posted several years ago, and continues to be valid. It is about price versus quality. I was reminded about the subject during a recent meeting with a client. I will start… Read More
I hear on a regular basis that it is becoming more difficult to maintain sales margins let alone grow them. Customers are well informed, competition is keen and there is always someone willing to drop… Read More
“It’s the best thing since sliced bread.” We have all heard the phrase and many have probably used it. Otto Frederick Rohwedder invented the bread slicing machine and packaging machine around 1912 and introduced it… Read More