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Archive for the ‘Value Proposition’ Category

Aug 15, 2019

Thoughtful Thursdays – About your value proposition

A propostion is put forth to convince the listener to consider what you are proposing as a viable option. It is the reason your prospect will listen to you and paves the way for meaningful… Read More

Aug 1, 2019

Thoughtful Thursdays – Change is tough

Change is tough. Tough to initiate Tough to execute Tough to maintain And consequently, tough to sell. Often hidden, a common sales barrier is resistance to change. The inherent risks to change can trump most… Read More

Dec 13, 2018

Thoughtful Thursdays – The value proposition

Warren Buffet is credited for saying “Price is what you pay, value is what you get.” Today’s Thoughtful Thursdays sales topic is about the value proposition. Value is perceived, based on information that is available… Read More

Aug 30, 2018

Thoughtful Thursdays – Value is not a fad

For as long as there has been competition, sales professionals have sought their unique selling point or sales proposition and it is music to my ears when I hear that sales training organizations continue to… Read More

Nov 16, 2017

Thoughtful Thursdays – A lower price may get your foot in the door

Today’s Thoughtful Thursdays sales topic is about not letting your foot get it stuck in the low price door. It is a common to employ a price strategy to get the to get a prospects… Read More