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Archive for the ‘Value Proposition’ Category
A propostion is put forth to convince the listener to consider what you are proposing as a viable option. It is the reason your prospect will listen to you and paves the way for meaningful… Read More
Change is tough. Tough to initiate Tough to execute Tough to maintain And consequently, tough to sell. Often hidden, a common sales barrier is resistance to change. The inherent risks to change can trump most… Read More
Warren Buffet is credited for saying “Price is what you pay, value is what you get.” Today’s Thoughtful Thursdays sales topic is about the value proposition. Value is perceived, based on information that is available… Read More
For as long as there has been competition, sales professionals have sought their unique selling point or sales proposition and it is music to my ears when I hear that sales training organizations continue to… Read More
Today’s Thoughtful Thursdays sales topic is about not letting your foot get it stuck in the low price door. It is a common to employ a price strategy to get the to get a prospects… Read More