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Archive for the ‘Value Proposition’ Category
Aug 30, 2018
For as long as there has been competition, sales professionals have sought their unique selling point or sales proposition and it is music to my ears when I hear that sales training organizations continue to… Read More
Nov 16, 2017
Today’s Thoughtful Thursdays sales topic is about not letting your foot get it stuck in the low price door. It is a common to employ a price strategy to get the to get a prospects… Read More
May 25, 2017
“It’s the best thing since sliced bread.” We have all heard the phrase and many have probably used it. Otto Frederick Rohwedder invented the bread slicing machine and packaging machine around 1912 and introduced it… Read More
Jan 7, 2016
Sales training and experience constantly remind us of the importance of quantifying value to our customers and prospects. I reinforce this behaviour to my customers on a regular basis. Today’s thought is about what makes up that… Read More
Oct 8, 2015
The question on every prospects mind and one that is often not answered in full, leading to a lost opportunity or a lengthened sales cycle. What comes to mind is “value proposition”. This is the… Read More