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Archive for the ‘Marketing’ Category
Aug 27, 2015
Most sales people today have marketing responsibilities in addition to sales. Even more if they are small business owners or employed by a small business. Today’s thought is about being mindful of how much time… Read More
Mar 6, 2014
Last week’s thought was about reviewing the tools in your sales kit and the importance of keeping then up to date. One of the most important sales tools in your sales kit is competitive advantage. So… Read More
May 2, 2013
Although today’s thought leans more to marketing, it is one of the most powerful influences leading to a shorter sales cycle – word of mouth. Word of mouth occurs only when you have the mouths to spread… Read More
Oct 18, 2012
… Not Working? Many of the new businesses I work with propose to develop their prospect database through networking activities. It is important to recognize that networking is a marketing activity, not a sales activity. It is… Read More
Jan 28, 2011
Social media is a great way to build awareness and a following of people. The challenge continues to be converting the followers into paying customers. Monetizing the success of prospect generation is a sales function and must… Read More