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Archive for the ‘Marketing’ Category

Aug 27, 2015

Thoughtful Thursdays – Marketing and sales

Most sales people today have marketing responsibilities in addition to sales. Even more if they are small business owners or employed by a small business. Today’s thought is about being mindful of how much time… Read More

Mar 6, 2014

Thoughtful Thursdays – Is your competitive advantage still a competitive advantage?

Last week’s thought was about reviewing the tools in your sales kit and the importance of keeping then up to date. One of the most important sales tools in your sales kit is competitive advantage. So… Read More

May 2, 2013

Thoughtful Thursdays – A few words on word of mouth

Although today’s thought leans more to marketing, it is one of the most powerful influences leading to a shorter sales cycle – word of mouth. Word of mouth occurs only when you have the mouths to spread… Read More

Oct 18, 2012

Thoughful Thursdays – Networking or…

… Not Working? Many of the new businesses I work with propose to develop their prospect database through networking activities. It is important to recognize that networking is a marketing activity, not a sales activity. It is… Read More

Jan 28, 2011

Social Media – Can the average small business monetize it?

Social media is a great way to build awareness and a following of people. The challenge continues to be converting the followers into paying customers. Monetizing the success of prospect generation is a sales function and must… Read More