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Archive for the ‘Competitive Advantage’ Category

Nov 16, 2017

Thoughtful Thursdays – A lower price may get your foot in the door

Today’s Thoughtful Thursdays sales topic is about not letting your foot get it stuck in the low price door. It is a common to employ a price strategy to get the to get a prospects… Read More

Sep 7, 2017

Thoughtful Thursdays – Are you good or better?

Sometimes all you need to close a sale is to be good. Today’s sales thought is about being good and taking up a level to better. At some point better becomes the norm and it… Read More

Aug 4, 2016

Thoughtful Thursdays – Your customer says the competition is offering a lower price

You are having a good day, sales are good and you are looking forward to the coming weekend. A call comes in from one of your best customers and your contact tells you that your competitor has offered… Read More

Oct 1, 2015

Thoughtful Thursdays – Your competitor is always there

Today’s sales thought is about the competition. Not unlike the rookie player or understudy your competitor is always there, waiting patiently in the wings to step in when the opportunity presents itself. Maintaining your competitive advantage… Read More

Mar 6, 2014

Thoughtful Thursdays – Is your competitive advantage still a competitive advantage?

Last week’s thought was about reviewing the tools in your sales kit and the importance of keeping then up to date. One of the most important sales tools in your sales kit is competitive advantage. So… Read More