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Thoughtful Thursdays – Demonstrate value by bringing new business to your customer

In the ever-growing competitive market, we find ourselves in these days we are challenged daily to think of innovative ways of bringing value to our customers.

Bringing customers new business is a great way to demonstrate value. This speaks to how well you know your customers’ business as well as their own customers.

What I am speaking of goes beyond a typical word of mouth referral. It means you have taken the time to think about what your customers’ needs are, what they are currently buying from you and searching out opportunities that will ultimately result in increased purchases because you have introduced new business to them. It also means that you will introduce the involved parties to get the ball rolling. You will have clearly demonstrated your awareness of the value your customer brings to market and that will be appreciated.

It is one thing to stand behind your own products and services. Think about adding value by standing behind the products and services that go into your customers products and services.

This is also an excellent way to get your foot in the door when you are not the incumbent supplier.

Good selling,
Richard

Have a question about sales? Contact Sakanashi and Associates Inc. and I will be happy to respond.


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