Thoughtful Thursdays – Customer loyalty
I have been taking my vehicles to the same shop for many years. There is plenty of competition, yet I remain loyal.
Today’s Thoughtful Thursdays sales topic is about the value of creating customer loyalty.
So why am I loyal to the one repair shop? There are several reasons and price is not one of them.
- They only replace what is necessary
- They still consider fixing rather than replacing
- They explain the work that needs to be completed
- They make maintenance recommendations
- They are typically on time
- The staff is friendly
To sum it up, loyalty is a consequence of treating your customers the way you would want to be treated. It is often the small things that go a long way.
Consider the lifetime value of a customer versus a one off sale. Repeat business is like finding gold. Treat loyalty with respect and be grateful. It can also lead to referrals – business that just walks through the door.
Have a question about sales? Contact Sakanashi and Associates Inc. and I will be happy to respond.
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