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Thoughtful Thursdays – Customer loyalty

I have been taking my vehicles to the same shop for many years. There is plenty of competition, yet I remain loyal.

Today’s Thoughtful Thursdays sales topic is about the value of creating customer loyalty.

So why am I loyal to the one repair shop? There are several reasons and price is not one of them.

To sum it up, loyalty is a consequence of treating your customers the way you would want to be treated. It is often the small things that go a long way.

Consider the lifetime value of a customer versus a one off sale. Repeat business is like finding gold. Treat loyalty with respect and be grateful. It can also lead to referrals – business that just walks through the door.

Good selling,
Richard

Have a question about sales? Contact Sakanashi and Associates Inc. and I will be happy to respond.


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